CNBC commercial

This is the first time we were ever in a 30 second commercial. CNBC is filming a number of American entrepreneurs for their campaign I am American Business. The range of other entrepreneurs that they profiled is amazing from Sean Combs to Jack Welch.

One thing that strikes a common element in all of the entrepreneurs is that you can change the world by caring about what you do and working hard. Everyone out there thinks up great ideas all of the time - just very few do anything about it.

With all that said, I still feel like they made a mistake in calling TerraCycle and asking us. We're probably the smallest company by an order of magnitude if not more... but I ain't complaining.