Friday, November 23, 2007

Donnie goes Green!

Today was our second appearance with Donnie Deutsch for their "Green Show." A realization hit me today: green is so mainstream that everyone and everything is doing something that's green. Case and point, Donnie has a "Green Show" But the field of green consumer products that are authentically green is very small. I saw the same crew of super chill green CEO's today that I see at other green events, such as Live Earth. Gary Hirschberg (CE-Yo of Stonyfield Yogurt), Recycle Line, EcoHanger, etc. - in total there were eight of us. So today's lesson: Green is officially mainstream, but the group of companies that are fully green is still incredibly small - and all of us were under $500 million in sales. Which relative to P&G or SCJ is a drop in the bucket.


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