Garffiti and INC magazine

As you may know we have always enjoyed a strong graffiti presence at TerraCycle. It all started when we met Rainbow at a party that we threw at our old office at 20 Nassau St., in Princeton. Rainbow is one of the godfathers of Trenton Graffiti - so when we set up shop in Trenton we were faced with an ugly old building (it used to be an old newspaper distribution facility - actually the last paper they ever distributed we think was from 9/12/2001, based on what was in the building at the time).

Within a month of moving to Trenton we decided to let Rainbow and his crew paint the building - they could paint whenever they wanted, anything they wanted and anywhere they wanted. The word spread and the building became a living piece of art. Almost two years later the entire TerraCycle building seems to change its skin every month.

Graffiti is truly the eco-capitalist form of art. It is considered waste and a burden by most of society (just type in graffiti to google news). So for all argument sake it is a form of waste. However, it is an amazing form of art, especially when you give the artist time to paint (this is challenging for artists since many times they pick illegal space to paint and have to worry about the cops).

So in the spirit of bringing eco-capitalism to the mainstream we got a call from our friends at INC magazine. They wanted to bring graffiti into their new offices at 7 World Trade Center, in NYC. The video (above) says it all.